Seven posters for the Kampos Information Centre at Archipelagos Institute of Marine Conservation, on the island of Samos. The centre will receives visitors, school groups, and passing tourists who mostly know one thing about the Aegean: that it's beautiful from a beach. The posters had a different job, to introduce the animals living past the shallows, sperm whales, goose-beaked whales, dolphins, and the very real things threatening them, and to do it in two languages without lecturing anyone.
Leading with the animal
The rest was information hierarchy. Bilingual layouts in English and Greek meant every poster carried its text twice, so the typography had to stay calm and the diagrams had to carry weight words couldn't. Each animal sits inside a drawn frame, and refuses to stay there: a fluke crossing the border, a rostrum breaking the line. The frame is how science tends to hold animals, as specimens, objects of study, and the breaking of it was the point. These are not diagrams of whales; they are whales a diagram cannot quite contain.
IN PRACTICE
